Introduction The emergence of AI chatbots has transformed industries across the globe, ranging from support services to online shopping and more. As we move into the coming year, AI virtual assistant innovation is set to evolve even further, integrating cutting-edge innovations to provide customized, optimized, and seamless client engagements. With

Preface The emergence of AI chatbots has transformed industries worldwide, ranging from support services to e-commerce and more. As we move into the next phase, AI virtual assistant innovation is expected to evolve significantly, integrating next-generation innovations to deliver personalized, optimized, and seamless client engagements. With the ri

Overview Social media marketing is evolving significantly in recent years, driven by changes in innovation, consumer actions, and business needs. A major transformation in the marketing landscape is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing is capturing the attention of businesses and marketers wor